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Report 14540

report

Brand Disruption 2021
2020-11-09

Published by IAB

Brand Marketing - Digital - Disruptive - Retail - Internet - Video - Sales - Streaming - Technologies - Amazon

Report 14363

report

U.S. Video Benchmarks Report
2020-11-09

Published by IAB

Video - TV - Connected TV - Mobile - Engagement - PC - Brand Marketing - Omnichannel - Consumer Behaviour - Technologies

Report 14541

report

IAB 250 to Watch: COVID Impact Report
2020-11-07

Published by IAB

Technologies - Retail - Brand Marketing - Digital - Google - News - Online News - Insights - TikTok - Sales

Report 14351

report

IAB Canada 2019 Actual Canadian Internet Advertising Revenue Survey
2020-10-13

Published by IAB

Revenues - Internet Advertising - Internet - Video - Mobile - Advertising Revenues - Publishing - Advertising - Digital - Digital Display Ad Spending

Report 14110

report

Navigating Brand Safety in 2020 and Beyond
2020-09-17

Published by IAB

Brand Safety - Brand Marketing - Audio - Audience - Digital - Technologies - Performance Advertising - Content Marketing - Publishing - News

Report 14058

report

2020/21 COVID Impact on Advertising
2020-09-02

Published by IAB

Advertising - Digital - Search Engines - Social Media - TV - Digital Media - Connected TV - Consumer Behaviour - Content Marketing - Brand Marketing

Report 13496

report

Digital Market Overview
2020-08-11

Published by IAB

Digital - Platforms - Desktop - Mobile Apps - Smartphones - Tablet - Mobile - Video - Internet - News

Report 13501

report

2020 U.S. Report on Programmatic In-Housing
2020-08-06

Published by IAB

Programmatic Advertising - Programmatic - Brand Marketing - Digital - Advertising - Technologies - Content Marketing - Digital Agencies - TV - Platforms

Report 13502

report

2020 Latin America Report on Programmatic In-Housing
2020-08-05

Published by IAB

Programmatic Advertising - Programmatic - Brand Marketing - Digital - Advertising - Technologies - Advertising Spending - Content Marketing - GDPR - Digital Agencies

Report 13298

report

2020 European Report on Programmatic In-Housing
2020-08-05

Published by IAB

Programmatic - Programmatic Advertising - Digital - Brand Marketing - Technologies - GDPR - Digital Privacy & Security - Advertising - Mobile - Digital Advertising

Report 12742

report

IAB International Report on Programmatic In-Housing
2020-07-31

Published by IAB

Programmatic Advertising - Programmatic - Digital - Brand Marketing - Technologies - Advertising - GDPR - Digital Privacy & Security - Mobile - Privacy

Report 12221

report

IAB Europe Brand Safety and Brand Suitability Guide
2020-07-28

Published by IAB

Brand Safety - Brand Marketing - Content Marketing - Advertising - Digital - Targeting - Consumer Behaviour - Technologies - Digital Advertising - Online News

Report 14496

report

The Canadian Video Streaming Audience
2020-07-24

Published by IAB

Streaming - Video - Audience - Youtube - Video Streaming - Digital Services - Internet - Baby Boomers - Gen Z - Gen X

Report 13824

report

Connected TV in the World of Sports with DAZN and Cue Digital
2020-07-24

Published by IAB

Digital - TV - Content Marketing - Streaming - Platforms - Mobile Devices - On-Demand - Digital Subscriptions - Social Media - Advertising

Report 13523

report

Samsung Ads
2020-07-24

Published by IAB

Samsung - Advertising - TV - Smart TV - Video - OTT (over the Top) - Content Marketing - Time Spent with Media - Audience - Connected TV

Report 13507

report

Evolving video measurement in Canada
2020-07-24

Published by IAB

Video - Internet - Platforms - Broadcasting - Audio - Audience - Content Marketing - Radio - eSports - Cinema Ad Spending

Report 13506

report

Vevo
2020-07-24

Published by IAB

Desktop - Audience - Mobile - Music - Youtube - Connected TV - Analytics - Content Marketing - Video - Insights

Report 13505

report

Connected TV: Technical Best Practices from an SSP Perspective
2020-07-24

Published by IAB

Connected TV - Targeting - TV - Publishing - Content Marketing - Audience - Platforms - Mobile Devices - Sales - User Experience (UX)

Report 13307

report

How Canadians Stream
2020-07-24

Published by IAB

Roku - OTT (over the Top) - Digital Services - Audience - Insights - Performance Advertising - Video - TV - Social Media - Digital Subscriptions

Report 13299

report

The Time Is Now For Connected Tv: Seize The Opportunity
2020-07-24

Published by IAB

Connected TV - TV - Direct Traffic - Broadcasting - Programmatic - Content Marketing - Programmatic Advertising - Audience - Streaming - Technologies

Report 12546

report

Connected TV
2020-07-24

Published by IAB

Connected TV - TV - Audience - Direct Traffic - Mobile - Websites - Mobile Devices - Content Marketing - Advertising - Music

Report 12744

report

The State of Data 2020
2020-07-22

Published by IAB

Audience - Advertising Spending - Advertising - Privacy - Digital Privacy & Security - Technologies - Brand Marketing - Digital - TV - Analytics

Report 11963

report

AdEx Benchmark Europe: YoY Growth 2019
2020-07-15

Published by IAB

Advertising Spending - Digital - Digital Advertising - Digital Display Ad Spending - Social Media - Video - Search Engines - Mobile - Desktop - Advertising

Report 12561

report

Why Digital Advertising Works
2020-07-08

Published by IAB

Digital - Advertising - Digital Advertising - Internet - Digital Display Ad Spending - Platforms - Desktop - Content Marketing - Mobile Apps - Brand Marketing

Report 11577

report

Attitudes to Digital Video Advertising
2020-06-30

Published by IAB

Video - Digital - Digital Video - Advertising - Digital Video Advertising - Video Advertising - Publishing - TV - Digital Agencies - Revenues

Chart 8779

chart

Percentage of annual digital video ad spend / revenue via direct buying
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Digital - Digital Agencies - Direct Traffic - Revenues - Advertising Spending - Video Advertising

Chart 8780

chart

Digital Video Advertising investment barriers
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Digital - Digital Agencies - Revenues - Skills - Technologies - Viewability - Brand Marketing - Investments - Advertising - Video Advertising

Chart 8778

chart

Percentage of advertising investments / revenues in Digital Video, Linear TV and Advanced TV
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

TV - Digital Agencies - Revenues - Investments - Linear TV - Video - Digital - Advertising

Chart 8777

chart

Percentage of annual digital video ad spend / revenue via Open RTB
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Digital - Digital Agencies - Real-Time Bidding (RTB) - Revenues - Advertising Spending - Video Advertising

Chart 8776

chart

Digital Video Advertising investment drivers
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Digital - Digital Agencies - Video Advertising - TV - Storytelling - Targeting - Brand Marketing - Investments - Advertising - Video

Chart 8775

chart

Percentage of annual digital video ad spend / revenue via programmatic direct
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Digital - Digital Agencies - Direct Traffic - Programmatic Advertising - Revenues - Advertising Spending - Video Advertising

Chart 8774

chart

Type of content used for Digital Video Advertising
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Content Marketing - Digital Agencies - Laptop - Desktop - Mobile - Connected TV - TV - Advertising - Video Advertising - Digital

Chart 8773

chart

Advertising metrics uplifted by combining Digital Video and TV Advertising Advertisers Agencies Publishers
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Advertising - Sales - Viewability - Search Engines - Direct Traffic - Brand Marketing - Digital Agencies - TV - Video - Digital

Chart 8772

chart

Digital Video Advertising growth areas over the next 12 months
2020-06-30

Published by IAB on Attitudes to Digital Video Advertising.

Digital - Virtual Reality - Artificial Intelligence (AI) - Connected TV - Audio - Augmented Reality - Out-of-Home Ad Spending - TV - Advertising - Video Advertising

Report 11831

report

Geolocation and Sensitive Information
2020-06-26

Published by IAB

Geolocation - Location Data - Digital Services - Personal Data - Privacy - Consumer Behaviour - Artificial Intelligence (AI) - Platforms - CCPA - Mobile

Report 13510

report

IAB U.S. 2020: Digital Video Advertising Spend Report: Putting Covid In Context
2020-06-23

Published by IAB

Digital - Digital Video - Video Advertising - Advertising - Advertising Spending - Video - Brand Marketing - Content Marketing - Digital Video Advertising - Connected TV

Report 11728

report

How to Build a 21st Century Brand
2020-06-23

Published by IAB

Brand Marketing - Digital - Digital Video - Content Marketing - Connected TV - Video Advertising - Mobile - Desktop - Linear TV - Retail

Chart 9601

chart

Although convergence is still evolving, nearly 2/3 of buying teams have combined
2020-06-23

Published by IAB on How to Build a 21st Century Brand.

Video - Linear TV - Video Advertising - Advertising - TV - Digital

Chart 9600

chart

CTV also wins with Buyers for Measurement and Targeting capabilities
2020-06-23

Published by IAB on How to Build a 21st Century Brand.

TV - Audience - Platforms - Advertising - Mobile - Digital - Desktop - Video - Targeting